Do you know who you're selling to?

Knowing the market levels will help you identify your target customer.

You are in the fashion industry. Perhaps it was by chance, inheritance, or personal desire. Regardless of the circumstances, you are reading these lines today because you are interested in boosting your business. Right? If so, we have a first step to achieve it: understand the market level.

Imagine that the universe of customers is as vast as it is infinite. You can find them in your city, but also on the other side of the world. Most fall within a specific age range and even have concrete interests, desires, and needs.

If you've been in the fashion sector for some time, you likely already have a natural audience, which has been refined over time. If, on the other hand, your desire is to start a business, even better, you can choose which market you would like to conquer; whatever the case, the levels within fashion will help you create a product that connects with the right audience and your product, of course.

High Fashion

Just below haute couture, this market level is characterized by exclusive pieces. Above all, designed and crafted by creatives or design houses around the world; its dynamic aligns with the production of unique pieces or limited editions. Are you interested in being part of this territory? Get ready to delve into the world of style and customer service for those who desire a practically personalized fashion experience.

Prêt-à-Porter

All those garments that have not been custom-made for someone, but for anyone. "Ready-to-wear," as the name implies, are manufactured in different sizes and industrially. If you are interested in the wholesale public, this is probably your best option.

Within this market level, you can choose various segments. For example, from high-distribution lines at affordable prices with a large profit margin for intermediaries, to pieces that, although not unique, can target a high-end market.

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In conclusion, these are just some of the paths you, as an entrepreneur in the fashion industry, can take. No matter which you choose, the important thing is to develop a competitive, original, and creative proposal within an environment that prioritizes more sustainable processes. We wish you great success!