Graphic renewal?

Your company logo may require a change or renewal. Find out which one applies to you.

Like all companies, we are sure that your fashion project has gone through (or will go through) different stages: planning, construction, launching, consolidation or expansion, to name a few. The same goes for its graphic identity.

Yes, your brand's personality is built through different elements that come from the areas of communication or marketing. That is, the narrative that you give to your fashion brand based on elements related to branding, such as the tone of communication or the brand promise.

The logo, for example, is one of the pillars that support the visual identification of your company. In other words, it is the first key for both buyers and the general public to identify you within the industry.

As time goes by, graphic design trends, as well as cultural or social changes, put corporate identity to the test. The question is: do I need to change my logo or make some adjustments? Below are some points that will help you make the best decision:

• The origin of the logo

Maybe you love it because it has been with you since day one. But who designed your logo? If it wasn't a graphic design professional, it's time to take the matter to the communication specialists.

• Adaptation and evolution

If your time in the fashion industry has resulted in new clients, it is likely that your graphic identity will no longer connect with the new target audience. We recommend that you approach your team and assess the possible benefits of a change.

• Functionality

For a logo to adapt to any graphic application, aspects such as size and its black and white variations are essential details. If it failed the test or you have encountered complications, a renewal may be necessary.

• Originality

Communication allows your company to connect with customers, suppliers and other audiences. What better way to do this than with an innovative and personalized logo? If yours doesn't help you stand out from the competition, you need to make decisions about change.

We know that the path to consolidating a fashion company is complex.

If you consider that you have reached an important level in your business, before making a decision to change your graphic design, we invite you to consider the opinion of marketing and communication experts.

The logo may be a relevant topic or other brand strategies may become the priority to keep your project relevant in a changing and globalized market.

Good luck!