Business redesign

What is business reengineering? Learn about it and apply it.

In the minds of entrepreneurs there is a natural desire to become an ideal option for their clients. Market participation is a compelling reason to strengthen and position both the products and services offered.

To achieve this, established entrepreneurs and business owners make daily decisions and, if the project structure allows, apply processes that should consequently strengthen their commercial success.

Well, sometimes processes start to fail or, worse still, stop providing good results for the organization. If you have a trendy project and you think that this is your case, perhaps you should learn more about business reengineering.

What is

We can understand business reengineering in many ways, however, our suggestion would be to start with the following definition: a method that, by considering the client's needs, allows redesigning business processes to achieve continuous improvement at all stages.

The above, of course, adds value to the product or service offered.

Benefits

What does business reengineering bring? From productivity (doing more with less) to optimization, through competitiveness, innovation and even profitability.

Greater customer satisfaction and even collaborations, who have the possibility of increasing their development within the organization.

Lines of action

Some examples of achieving this organizational transformation include:

• More technology: providing tools and innovation (for example, augmented reality in your fashion products or points of sale).
• Design thinking: Creative solutions, focusing on people (customers).
• Your team, your extension: thinking about the tasks of your employees, determining what their role is within the team, analyzing their behavior and motivating them will help improve the customer experience and service.

Go deeper

To learn more about this business redesign, as well as understand it in depth, we invite you to relive the conference “Unstoppable Fashion: Business Reengineering” given at Intermoda’s IM Talks by specialist Rogelio Rico (watch video).