Let them talk (good things) about your brand!

Communicate your fashion project with a good media strategy 

We have discussed in previous occasions the importance of media outlets including your fashion business in their content. 

On this occasion, we will put on the table some strategies that you can apply from your trench to achieve this constantly and assertively. 

First step, what is the story? 

Define what is next to communicate. If this is your first time contacting a media outlet or content creator related to the fashion industry, the launch of your project could surely become the introductory message. 

If this is your case, answer questions such as what is your proposal within Mexican fashion and what characteristics does your first collection, boutique or service have with which you intend to enter this creative sector. 

On the other hand, if you are not new to the business, but you want to have that approach, then ask yourself what might interest those communicators: collections, fashion shows, exhibitions, collaborations or even economic growth that your company, venture or position within the industry has. 

Second step: give it shape 

Once that "story" has been identified, it's time to tell it in a solid way: videos for social networks, photographs to dress up your digital platforms, generation of written communications or, press kits accompanied by powerful and high-resolution images (this will always be useful material for reporters, editors, content generators and other profiles eager for information).  

Third step: make contact once and maybe more times

Identify the media (print and digital) that are within your reach, not only in your city but in other parts of the country or even the world. The immediacy of networks and digital channels facilitates communication beyond any border. 

Emails, direct messages and leveraging your public relations (contacts!) will help you reach the right person so that all that story related to your fashion brand is used and, if the media deems it appropriate, published. 

Fourth step: communicate!

Were you published in a magazine? Were you mentioned in a story or post? Were you invited to participate in an interview? Were you invited to a podcast? If the answer is yes, make that content your own. 

In other words, publish it on your social networks (don't forget to give credit, always), communicate that recognition to your audience. Believe us, this exercise not only means gratitude to the media that bet on your project but also the opportunity to captivate and inspire both your target and future buyers.