Prestige: value for fashion
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Let's talk about the difficult formula of iconic design houses.
When we look back at the history of fashion, it is fascinating to find the names of brands that have been present in the market for decades.
Mostly European, these companies have faced multiple challenges: from the constant evolution of trends to changing consumer behaviour, the influence of different socio-cultural contexts, as well as their own business successes and mistakes in every sense.
The formula for staying? More than one, but among them prestige is positioned among the main ones. This concept, robust and difficult to keep alive, is defined as the “public esteem of someone or something, fruit of their merit”. To understand it better, we could resort to synonyms or related terms: influence, authority and respect.
When we talk about prestige, we undoubtedly think of real objects of desire (not necessarily luxury). Those clothes, accessories or jewels that awaken emotions, incite surprise and fame, mostly linked to exclusivity. In other words, fashion worthy of admiration.
But it's not all about the product. The stories they tell around it are essential: surprising fashion shows, captivating campaigns, selection of key models, collaboration with representative artists or designers, brand experiences, atmospheres in their stores and much more.
Among the fashion houses that have survived in style over the years, we can mention names such as:
Herm è s (founded in France during 1837), Louis Vuitton (France, 1854), Burberry (United Kingdom, 1856), Prada (Italy, 1913), Chanel (France, 1910), Fendi (Italy, 1925) or Dior (France, 1946).
Setting an example with these brands, full of recognition, could seem distant. The truth is that, if you have a fashion project, we invite you to identify your segment and, above all, give value to your clients. Regardless of the level of the market you are targeting, you can take an example from the strategies of other firms that contribute to prestige and innovate in your own way.