Paulina Luna: fashion and discipline
The designer shares her experience in the industry from a design perspective.
Intermoda has seen the birth and consolidation of many Mexican designers. Paulina Luna is an exemplary case and today has a growing company, and is also part of the exciting IM Mentoring project, a business incubator.
(More information about IM Mentoring, here ).
In an interview for our blog, the designer shares more details about the challenges she has to overcome, her passion for creativity, the constant inspiration in architecture and her plans for the future. Get to know her.
It's been more than 6 years since you launched your brand. How would you describe this process so far?
“We have worked very hard with efforts and sacrifices, but with many satisfactions, setbacks and growth, where we feel stronger with each step we take in the brand. We have had a long process since maintaining three luxury lines within a single firm requires a bit more strategy and production, but we maintain the best quality possible to date.”
You have a beautiful studio in one of the most emblematic areas of Guadalajara. What challenges and opportunities does a space with these characteristics offer?
“We have been in this beautiful property for more than three years, which was remodeled by my father, Héctor Luna. We face a great challenge, whether it is for a client, the public or the counter, but the concept that we offer together with the brand has led us to cross borders and for the product to be increasingly competitive and of higher quality than other luxury brands. Maintaining this position is not easy, but it does lead us to add even more and go out to compete.”
In your experience, what is the competitive strength that design gives to a fashion firm in our country?
“The design and the great quality of each piece, carrying a firm with a marked DNA and faithful to the brand creates many strengths and at the same time, weaknesses in maintaining commercial stability. But I believe that each season we become more mature and it leads us to be able to represent -anywhere in the world- a proposal with a legacy where our processes, as well as quality, are competitive.”
Every year you surprise us with new collections. What is the most exciting part of your creative process?
“I take my inspiration and conceptualize it beyond architecture. I try to make my own silhouettes according to the architect we are working with and be able to experiment with it. I also try to have no limits and to flow.”
How do you see the market that consumes and sells designer clothing today?
“I feel that fashion consumption is becoming more open every day, especially when it comes to Mexican brands. Various national firms have tried to reach both a national and international market, which makes us increasingly better competitors.”
What do you think is the main challenge for designers who, like you, have decided to start a brand with their own personality?
“Staying consistent and constant seems easy, but it isn’t. One of the main challenges is teamwork, business alliances and a whole marketing and e-commerce group. Achieving success goes hand in hand with consistency, perseverance and discipline.”
What advice would you give to those who are about to launch their brand from a design perspective?
“Having a complete brand strategy before launching, maintaining the brand’s DNA and target audience very well, who it is aimed at, how it will be marketed, how problems will be resolved from production to the end customer.”
What's next for Paulina Luna?
“We launched pre-spring summer 2024 at Intermoda and then took over on an international platform in September. Commercial alliances between Mexico and the USA, this is something new for us and we are very happy!”