Neuromarketing, the trend continues

Get closer to your buyer, get inside them and connect.

Within marketing there are multiple disciplines, aspects and areas that fashion entrepreneurs explore to connect with their buyers. Neuromarketing is a topic that, although it had its explosive awakening years ago, is still going strong, reinventing itself and positioning itself.

What is it? Well, we can define this concept as a discipline that, in addition to studying, also predicts all those user reactions that are stimulated by both advertising and marketing strategies in general.

These results are summarized in important information so that both creatives and entrepreneurs from various sectors, including fashion, of course, can make better decisions for the benefit of their products or services.

If we consider that fashion has a broad relationship with stimuli related to emotions, beauty and of course, the aspirations or dreams that arise from the aesthetic universe that fashion provides, we can affirm that this industry finds great opportunities through neuromarketing, a discipline that considers key points of both psychology and neuroscience.

Therefore, today, through this text, we wish to share with you relevant points about neuromarketing that remain valid during 2024. Take note.

Artificial intelligence and personalization

One of the most controversial topics today. Communicators and market strategists are facing a new era in which, far from seeing artificial intelligence as an enemy, it is perceived as an ally to boost marketing.

Global companies have begun to use it to obtain specific data from their buyers in order to personalize campaigns, especially in the digital environment. In addition to advertising campaigns, this personalization also comes to life when offering highly specific products or services.

The above allows for greater customer loyalty. Yes, these are elements that add to the emotional connection with the fashion customer.

Augmented reality

The future is already here. In this present, thinking about augmented reality experiences, as well as immersive experiences, is becoming more and more common.

Users can discover outfits, textures and colours without having to physically touch them, of course, combining this technology with the unmatched palpable naturalness of seeing and touching the product with their own eyes.

In other words, these technological strategies strengthen boutiques, stands and physical points of sale, achieving memorable experiences for buyers.