Motivate your employees?

Yes, it is possible. Learn about endomarketing and its great benefits.

When we talk about marketing strategies, they are usually directed towards the outside of the company: clients, potential buyers, specialized press, digital communities, society, etc.

But what happens inside the organization? Well, your employees and collaborators are also a target that you must address when seeking to strengthen the company's processes or increase loyalty to the fashion project that you have decided to undertake or lead.

To achieve this, endomarketing is a relevant strategy. Before defining it, it is important to consider that employees are “internal clients” and if what you are looking for is timely performance that ends up positively impacting the company's results, seeking their happiness and fulfillment is a task that cannot go unnoticed.

What is endomarketing?

A series of strategies focused on motivating your employees, in order to improve their mood, their role within the organization and thus, reduce turnover, as well as increase their loyalty.

These actions usually arise from internal communication and include:

Increased motivation

Identify what might spark your employees' interest. In other words, ask yourself what motivates them. Beyond financial compensation or salary, there are employees who seek personal fulfillment, recognition, alliances, stability, among other things.

Activities

In addition to work, integration or teamwork dynamics often help to improve the daily dynamics of the organization. At the same time, they foster healthy coexistence between team members who are not usually close to each other in their processes or work areas.

Recognition

If your team has achieved a goal or one of your collaborators has excelled in a project, it is time to acknowledge it. Congratulations, accompanied by some incentive (not necessarily financial), can trigger a series of positive things that the rest of the group also wants to achieve.

Listen and propose

Before you start thinking about what internal strategies to apply to motivate your staff, don't forget to listen. From conducting a survey to talking to your employees personally, in other words, find out what they are worried about, what they would like or what they dream of. This will help you generate creative and powerful proposals, ultimately aimed at the benefit of your company.