Intermoda, the first face-to-face exhibition in Latin America during the pandemic
From September 1 to 4, Intermoda, the most important fashion business platform in Latin America, was held, managing to materialize the #73 edition uninterruptedly, after 36 years of being held.
On this occasion, the exhibition had the greatest challenge in the history of its execution, innovating and therefore merging all the health security protocols required by the government of our country.
With the mission of taking care of our exhibitors and visitors, Intermoda evolved into a hybrid format, providing a different experience: Doing business virtually, developing catwalks without models, and projecting conferences through digital platforms.
The first ones were carried out through the -Hybrid Business Appointments-, where the buyers who decided not to attend the exhibition to take care of their health, Intermoda connected them virtually with the exhibitors on site. A high-quality production was assembled, transmitting the pieces in detail and with precise close-ups.
The catwalks were transformed into -Fashion Space-, where the designers produced the videos of their presentations, which were broadcast at the exhibition on large-format screens. Even the space was dressed with mannequins; they carried the pieces of the collections that were presented.
On the other hand, the conferences migrated to IM Talks, a hybrid format where the speakers gave their talks through digital platforms.
Both Fashion Space and IM Talks were broadcast live, via Facebook Live and Zoom. This made people tune in to the content, even if they didn't have a chance to visit the exhibition.
Finally, dear reader, you may wonder if (with the challenging panorama we are currently living in), did you ever hesitate to do Intermoda? The answer is no-. My vision was clear and decisive, I never hesitated to make a careful exhibition, which will provide safe business and, in addition, reactivate the economy of our country.
Official figures of Intermoda 73
- 210 exhibitors / 450 stands.
- 9 thousand visitors from 30 states of the country.
- Hybrid Business Appointments.
either 100 virtual buyers.
either 2 thousand minutes of negotiations between exhibitors and virtual buyers.
- IM Talks
either 8 face-to-face speakers / 5 virtual speakers.
either 1,356 connected in zoom.
either 113,839 tuned in reach on Facebook.
- Fashion Space
either 14 Mexican designers and brands.
- 322,300 tuned reach on Facebook.
- Reach on digital platforms
either 24 million national and international users.