Moda y tradición, dupla de negocio.

Fashion and tradition, a business duo.

The Mexican fashion market offers multiple opportunities, including family traditions.

Our country, like other Latin American nations, has cultural roots that have been maintained for entire generations.

These values, behaviors and beliefs have a strong relationship with different industries, which is why they become business opportunities that are successful from an emotional perspective.

In other words, profitable customs. Fashion, for example, represents a sector that has high sales points related to dates that are special for the national market or, moments in people's lives that are precisely accentuated or celebrated through clothing or accessories.

Among the consumer habits related to national fashion, the following examples can be found:

At birth: brilliance and tradition

The jewelry industry is a profitable business; earrings, bracelets and pendants are usually a common gift in Mexico. Meanwhile, religious ceremonial garments such as the robe or the attire for the first communication are found at all levels of the market.

15 years, a magical dress

The tradition of celebrating the first 15 years of Mexican girls has been going strong for decades. Great dresses are offered by a large number of companies throughout Mexico; yes, a great opportunity to do business.

The commitment

Rings, solitaires and other kinds of jewelry pieces are used to announce the commitment between two people. Well, if you consider that besides tradition, jewelry also has a value because of the precious metal, the investment ends up making it a round concept and business.

Way to the altar

Gala and ceremony dresses, from the bride and groom's attire to the bridesmaids' and special guests' attire, are the business DNA of companies of all sizes.

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