Fashion, love and pets

Business ideas: the industry also dresses the furry ones.

Within the marketing universe, the importance of generating emotional connections has become more important in recent years. Advertising campaigns are not only focused on promoting products or services, but on strengthening the meaning they have for people.

This has resulted in different approaches to marketing. One of them is particular. The reason? It responds to a growing interest among buyers worldwide: pets.

So-called pet marketing is nothing more than the appearance of animals, usually dogs or cats, in advertising campaigns as a strategy for the promotion and positioning of products (whether or not linked to pets).

It is no secret that new family structures are increasingly emphasizing the importance of their animals. In Mexico alone, according to data from INEGI, there are 80 million pets in homes.

This creates a business opportunity for a number of industries linked to pet care: food, medicine and, of course, fashion.

Great opportunity

In the national fashion industry there are already companies dedicated to the design and production of clothing for pets. However, this is an area that can still be explored with greater creativity. Therefore, if your entrepreneurial spirit combines with a love for animals, we suggest:

Defines the product line: from winter clothing, including sweaters and knitwear, to statement necklaces, costumes, sportswear or casual wear.

Specialize: There is a great diversity of breeds, especially in the canine world, so researching their characteristics, proportions and needs is vital to offering a functional product.

Open your horizons: offer accessories and complements in your business. Pets need toys, beds, mats and countless other items to make their life more comfortable and loving.

Communicate with love: through pet marketing we suggest you generate advertising language focused on enhancing the values ​​of companionship, protection and dedication related to pets.