Logistics: a factor of competition

The fashion industry requires efficient distribution and supply processes, making speed a competitive advantage.

In an increasingly competitive market, companies in the fashion sector face challenges in every aspect: design, quality, customer service, and other aspects that keep their business structure afloat.

Logistics, for example, is one of the most serious topics because it involves the necessary methods that each organization uses to offer its service or sell its product, especially its distribution.

Currently, in most fashion brands and projects, sales are not only realized in the physical setting of a boutique or department store, but large transactions are also generated at specialized trade shows like Intermoda , as well as through e-commerce.

In both cases, the shipping of products, as well as their timely and proper placement (in the right place) responds to an omnichannel reality.

Yes, market demand on specific dates, the reach of social media, and globalization are pushing fashion entrepreneurs to refine their logistics to close deals. From domestic shipments to international sales, including exports under all regulations or the purchase of inputs manufactured in other cities or countries.

Aspects to consider

Whether you're starting out as an entrepreneur or have an established fashion business, consider aspects such as:

·       Formality and legality: Have your paperwork in order, invoicing capacity, and follow the regulations for what you sell or manufacture, for example, jewelry, accessories, clothing, footwear, etc.

·       Distribution Center: Establish processes for the operation of this space, as well as the skills required by the professionals who will be collaborating with you in this area.

·       Courier and parcel service partners: Proper packaging and shipping services from reputable suppliers (preferably with proven experience or solid business structures) are essential for the care and delivery of products to your end customer.

The current challenge

Fashion brands that want to compete in 2025 are also interested in reducing their environmental impact. How can they achieve this? By adjusting and rethinking logistics, through more optimal transportation routes, reducing waste throughout the supply chain, and addressing CO2 emissions. Yes, the path of fashion and its sales processes toward a more sustainable landscape. 

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Intermoda, the capital of fashion

From July 15th to 18th, Latin America's most important fashion trade show returns: all the latest fashion products, all the specialized knowledge, and all the trends. Register here.