Fashion, a historical delight
A reflection of time, social and cultural context. Such is the unstoppable fashion.
Thousands of years ago, dressing responded solely to a need: to cover our bodies to protect us from the elements. Later, with the first steps in the construction of civilization, the act of dressing also responded to the functioning of society.
Over time, garments evolved through details that ended up adorning the wearer, defining their appearance, or representing their hierarchy in relation to others.
And so, the path to fashion was born, a concept that today translates into multiple definitions and cultural impact. Today, fashion is an inspiring and representative industry, and behind it lies a broad value chain that encompasses countless jobs.
Therefore, today we want to give a brief (but conclusive) review of the historical vision of this universe full of creativity.
Get to know some representative moments of recent fashion throughout time.
Details of the 1920s
An era where the trend was clear: glamorous nights and parties filled with pearls, diverse hats, short hair and dresses full of details. Art Deco proposed a series of looks characterized by the shine of sequins, the movement of flappers, and luxurious embroidery.
Long live freedom!
Men and women who dared to live more freely were reflected in fashion, as well as in other movements that included music and sexuality. Regarding clothing, we can mention the invention of the miniskirt, colorful dresses, bright tights, geometric designs, and more.
The eighties
The hairspray era is full of postcards that come to mind without much effort: big hair, heavy makeup, the denim craze, and jewelry that screams total opulence. Well, fashion had iconic moments that will never be forgotten, such as leather jackets, pronounced shoulder pads, leather pieces, cowboy boots paired with soft dresses, oversized blazers, and shiny tops.
The evolution of fashion
From runways that transcend physical space to reach thousands of users through digital platforms, instant marketing, and even virtual reality to visualize garments before they are produced, today's fashion finds endless creative possibilities and faces challenges to achieve a more planet-fair marketing/consumption system. The story of fashion continues.
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