Fashion becomes Olympic

Sports inspiration is a creative and commercial opportunity.

2024 is just around the corner. The arrival of the new year will mark the return of the most important sporting event in the world: the Olympic Games. Hosted in Paris, the event will take place from July 26 to August 11.

In addition to being one of the most endearing events for all generations, including those who remember summers of excitement spent with their families in front of a big television, as well as the new generations who follow each competition from their mobile device through social networks, the Olympics, as they are known, are also a commercial opportunity that impacts (directly and indirectly) countless industries.

Fashion, of course, is one of them.

This day is watched by millions of people around the world, which allows for a wonderful economic spillover not only for the host city, but for every corner of the planet that takes advantage - intelligently - of the occasion to celebrate this event that in one way or another unites nations.

Speaking of fashion, there are several areas of opportunity. For example, the most important sports brands in the world regularly opt for sponsorships that put them in the spotlight, while independent designers also jump on the bandwagon with sporty proposals that match their own DNA.

If you have a fashion project or company and want to explore this dynamic, remember that while 2024 will be a perfect opportunity to give a nod to the sports universe, you also face a creative challenge that must flourish naturally and, above all, be original to be accepted by your buyer persona or potential new buyers.

In terms of global news, it is worth highlighting names such as Stéphane Ashpool, who is the founder of the streetwear brand Pigalle. The representative of this French firm will be in charge of designing the clothing of the French athletes at the 2024 Olympic Games, all in collaboration with the sports brand Le Coq Sportif.

This duo is an example of the relevance that fashion has for such a sporting showcase. Two worlds as different as they are exciting can come together with enthusiasm. Congratulations.