The magic of the catwalk

Hosting a fashion show can bring numerous benefits to your brand.

One of the most powerful tools that exists within the fashion industry is the catwalk. That corridor where models parade to show off the creations of designers, major fashion houses, independent collectives or alternative proposals.

Why? Well, there are many reasons. It is no secret that fashion shows have positioned themselves as part of the cultural and social phenomenon that fashion represents on a global level; yes, a good part of their appeal is the exclusivity with which they are held: specific venues, access by invitation or, the coveted front row.

While it is true that during and after the pandemic the world of catwalks was democratized by live broadcasts or exercises related to fashion films (in some ways, attending a fashion show was enough to have a mobile phone or access to social networks), no one denies that the result was enriching.

In recent years, the world's leading fashion brands, as well as various platforms in the industry, have opted for the evolution of fashion shows. How? By creating increasingly sensorial and immersive experiences.

One of the most striking examples of this is Intermoda, the most important fashion business event in Latin America. Through its Fashion Space, the fair offers designers and exclusive brands the opportunity to present collections in a high fashion production that includes sound design, lighting, high audiovisual technology and, of course, the participation of professional models wearing the garments.

This platform has become one of the most important attractions of Intermoda, inspiring both specialized buyers and the broad value chain that attends the exhibition.

What benefits do fashion shows provide?

If you run a company in the fashion sector, are a designer or are part of a collective, fashion shows are an essential part of promoting your project. In other words, they will help build your brand's place in the public eye and, of course, increase the customer's desire to purchase your products.

Some of the specific benefits include:

• Transmit brand identity through a well-rounded concept.
• Offer value to your buyers (memorable fashion-related experiences)
• Launch of a new collection, brand relaunch, anniversary or other objectives aligned with the historical or commercial stage of the project.
• Provide media coverage (publicity) by impacting specialized press and special guests.
• Connect with wholesale buyers, end buyers, collectors or suppliers.
• Breaking down the walls of exclusivity by opting for streaming (live broadcast) so that a greater number of people can enjoy the magic of a catwalk.