The fragrance of fashion

Perfumes are an extension of design houses and an invisible projection of style.

If there is an eternal romance, it belongs to two complementary universes: fashion and perfumery. Since time immemorial, the desire to please through scents has been a constant that complements clothing and special occasions.

In 2026, this has not changed; on the contrary, it is strengthened through major design houses that launch a new perfume every season, or through impressive campaigns (with a fashion accent) that bring together the talent of renowned photographers, visual artists, models, and of course, designers, to captivate the entire world.

Today we will review some examples, from the past and present, that captivate to show that the beauty industry has managed to coexist with the international fashion sector.

Chanel No.5

One of the most relevant fashion brands of all time: the French house founded by Coco Chanel, which had its first perfume (and still its most famous) in 1921. Madame chose the fifth sample that the renowned perfumer Ernest Beaux presented to her, hence the name. The rest is history; the launch catapulted Chanel not only as a fashion brand but also as one of the pioneers in entering the beauty sector and offering its customers an experience beyond the wardrobe.

CK One

One of the favorites of anyone with a nineties heart. The American brand Calvin Klein opted for a unisex perfume. The impact was such that today, more than 30 years later, it remains one of the favorites; yes, it seems this proposal refuses to stop captivating every generation of young people since then.

The secret? A mix of elements that included fresh essences, effortless, relaxed, and at the same time, neutral campaigns.

Victoria Beckham Beauty

One of the celebrities who managed to become a fashion designer, charm experts, and gain recognition. Yes, the inimitable Victoria has also managed to expand her style empire through the beauty industry, and she has confirmed this with her perfume line since 2023. Among the releases are Portofino 97 and Suite 302, both inspired by cities related to her personal history. Undoubtedly, a storytelling that delighted romantics.