Dates of success
Seasonal marketing: selling when demand increases.
Throughout the year there are seasons where trade is boosted. This is a great opportunity for entrepreneurs and established businessmen since it is an indicator where offering products or services is more than vital.
Each sector responds to different needs, and fashion does so in a very comprehensive way. On the one hand, it is an industry of basic needs (we all dress), but it is also a business that seduces the buyer with the creativity of design, the emotion of a campaign and the power of marketing.
That said, we invite you to identify those dates where your fashion brand may have a greater chance of conversions. To do this, we resort to seasonal marketing.
This strategy is based on launching promotional actions for your product or service within the fashion sector at specific times of the year. For example, the Christmas season is a compelling and easy-to-digest example: the vast majority of people are looking to give gifts to their loved ones, coworkers, friends, and more.
So, the invitation is that as a first step you identify who your market niche is. Not all clients react in the same way, nor do they have the same needs.
Ask yourself, what is my real client interested in? How much are they willing to pay? What dates could be significant and why?
Once you have answered the above, it will be easier to establish those seasons in which you should apply actions to boost your firm and promote a new collection, product or, of course, service.
Of course, if you are an entrepreneur, this information may not be so clear. Don't worry, building an audience and a customer base takes time.
Benefits of seasonal marketing include:
Get ahead: Prepare your production and inventory for when demand increases.
Maintain yourself: achieve sustained sales and boost key seasons to cushion when they decline.
Innovate: launching new products or communicating in an attractive way are strategies that can be derived from a particular date.
Dare: implement promotions or tasks that you have never explored before.
Assert: Demonstrate your place within the industry, make noise and increase your brand visibility.