Purchase expectations
Retail faces new challenges: consumers and entrepreneurs are betting on new forms of interaction.
Although the pandemic seems more than distant, it is true that it was a decisive moment to understand that changes were necessary. The impossibility of interaction pushed the world's industries to look for other processes of marketing and service to their customers.
Fashion, as we always say, was not left behind either. Retailers (wholesalers or semi-wholesalers who sell to the final public, the retailer) faced the challenge of offering inspiring products, making sales in the midst of a complex period in the global economy and delivering on time despite the circumstances.
As if that were not enough, general purchasing expectations have changed. The consumer, especially from 2020 to date, has shown significant changes in their behavior:
- Preference for products produced in their own country or community.
- Smarter, more targeted and longer-lasting purchases – in other words, a sustainable interest like never before seen in the fashion industry.
- Penchant for memorable shopping experiences.
This expectation represents areas of opportunity for established business owners and entrepreneurs in the fashion industry. While these are challenges to be faced, they also represent fields of action to gain market share and position products or services.
But, above all, these challenges require actions that enable something very important: gaining the preference and loyalty of the buyer. In other words, connecting with them to turn them into a real customer.
To achieve this, companies have paid attention to two key elements: value and supplier diversification.
Value is understood as everything that awakens a true emotion in the buyer (from effective advertising campaigns, inspiring photographs, social networks with attractive content and both physical and digital shopping experiences).
While the diversification of suppliers helps fashion companies to have access to innovative, creative and competitive products, you will undoubtedly find this at Intermoda: multiple pavilions full of proposals for the women's and men's market, urban fashion, accessories, footwear, suppliers, designer firms and much more.