The color of Mexico

Ramón Valdiosera, the promoter of Mexican pink.

One of the most relevant believers in the history of Mexican fashion was a multidisciplinary artist. Yes, throughout his long career, he was a designer, author, cartoonist, and chronicler, among many other activities that included -of course- an exciting journey through the fashion industry.

We are talking about Ramón Valdiosera . This man, born in 1918 in Veracruz, is remembered today as a key figure in the construction of an identity for national fashion and, above all, for his intrinsic relationship with the so-called Mexican pink.

Let's go step by step.

Comics and letters

In addition to fashion, Valdiosera also had a previous career in the world of print. During the 1930s, he was the director of "Chamaco Chico," a comics journal, and was even the founding president of the Museum of Mexican Comics and Illustration.

Contemporary and Mexican fashion

Convinced of the national DNA and in love with the typical regional clothing of the different states of the Republic, Valdiosera transfers his creativity to illustrations that would later become sophisticated garments.

From her own workshop in Mexico City, she created silhouettes in tune with her time and incorporated textile art that encapsulated national splendor through nods to huipiles, skirts, rebozos and more.

The pink bougainvillea

Established as a famous designer, in 1949 he arrived in New York to present a collection that caught the attention of the international press. Dresses and garments made with a vibrant pink bougainvillea (like those that abound in southern Mexico) and that are present in practically all Mexican culture.

The press dubbed the color Mexican pink and since then, this creative has been credited with "inventing" the shade.

Years later, we cannot conceive of Mexico without this pink and of course, we cannot omit its relationship with the great designer: Ramón Valdiosera.