Strategic discounts

Timing is everything in the creative industries, especially in the fashion world. For example, when it comes to discounts, precision is truly crucial.

Our recommendation? Whether you have an established company or a startup, you should handle them with caution. There are several reasons, but one of the most important is that their use can either elevate or destroy the brand's perception.

For further reference, we have prepared a series of recommendations that are appropriate for applying discounts:

End of season:

It's a classic and also a necessary move. While seasons seem to stretch their differences more and more, we can still perceive the Spring/Summer and Autumn/Winter launches. In that sense, it is appropriate to make way for the new and liquidate unsold stock. Stagnant merchandise is also a pause in money. Yes, you need space for your next collection.

New collection launch

Don't panic. We know that the newest within your fashion brand is special. However, within your strategies when presenting a new collection, you can also strengthen the exclusivity and excitement of the moment.

For example: small incentives from the perspective of presales or even rewards for loyal customers.

What if, instead of using the concept "discount," you opt for "benefit"? Yes, the brand's perception is preserved, while the business's profitability is maintained.

Key dates

From days where fashion becomes a perfect gift (Valentine's Day or Christmas), to established dates like Black Friday, fashion weeks, or even participation in fairs like Intermoda. Yes, there are times of the year that become effective for increasing sales within the industry.

Digital environment

In the new era of commercialization, where the omnichannel system places great importance on the digital scheme, there are great commercial opportunities. Offering, for example, a 10% welcome discount to users who subscribe to a newsletter or customers making their first purchase, not only incentivizes but also allows fashion companies to generate databases.

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Good luck!