Play your sales
Video marketing will help you position your brand effectively.
If you want to be a company updated in advertising strategies, you better bet on audiovisual tools. Videos -today more than ever- are used to connect with your client in a fast and effective way.
Because? Well, we are sure that most of your buyers have access to mobile devices at all times, therefore, your brand is practically forced to have digital platforms to be within reach of a click (yes, consider a website and of course, the social network that best suits your business).
Although your fashion company offers its products on specialized platforms such as Intermoda , point of sale and the e-commerce complement, the videos will provide you with compelling benefits that include greater interaction with your customers, increased confidence in explanatory material as well as valuable content for your target.
From the reels and stories on Instagram or Facebook, the presence on Tiktok or YouTube and even the material that you project on the screens of your stand, boutique and other commercial spaces, content with these characteristics is ready to help you position your brand and increase sales.
We suggest some of the most representative types of materials within the so-called video marketing :
What does your company do and how does it do it? What are its strengths and objectives? These are some of the questions that you will have to answer in this material. Undoubtedly, including it on your website or YouTube channel will be a success to increase the seriousness of your company or project within the industry.
The characteristics of the products you sell, the launch of a new collection or the operation of a particular service have a place in this section.
Tutorials and testimonials
If there is something you need to explain to facilitate the purchase or shipping process, to name a few examples, a tutorial will be the best option. On the other hand, the shopping experience of your customers or allies can give you credibility with potential buyers.
Fashion, stories and inspiration
Fashion films, behind-the-scenes of a photo session, live broadcasts and even short videos from the point of sale or participation in exhibitions, are materials that will allow you to inspire your customers and introduce them to the universe of your brand.