Communicate, connect and sell

Three steps to boost your fashion business. The first? Communication.

Audiovisual communication is practically mandatory nowadays. Thanks to mobile devices and the amount of time users spend in front of their screens, a good part of the clients we want to reach are behind a screen.

Do you want to announce your participation in Intermoda? Do you want to invite him/her to your physical store? Would you like to present your new collection? Well, digital communication is a great ally to achieve this through materials that include videos or animations.

The benefits of this immediacy, as well as visual appeal, can also reach other audiences of interest to your fashion project. For example? Digital media and content generators.

In addition to sales to the wholesale or final public, the approach that your fashion brand has with specialized media and personalities from the fashion industry will contribute to the positioning, prestige, as well as long-term sales of your project.

The power of publicity

Unlike advertising, publicity is the impact that a fashion brand achieves without the need to pay for it. That is, all communication efforts that are intended to become news:

Launching new collections, collaborations with new talents, partnerships with communities, artisanal processes, efforts that seek sustainability, among other actions that are of interest to the media.

Yes, your fashion brand and its actions are stories that need to be told.

Stories that inspire

In addition to the garments, accessories or services you offer to the industry, your fashion brand can also tell stories. As we explained in the previous point, we invite you to identify which are (or could be) those actions that deserve to be told and made known in the digital environment.

Collect them, write them down, take photographs as a witness and, of course, create short videos that can be replicated on your social networks. You should share this material with the media or content generators (both of whom are eager for information to share with their followers).

If you manage to connect with them, you will also connect with your own audience and with new followers who in the long term have the possibility of becoming future clients.

Loyalty and more customers.

If your current buyers find your products in digital magazines, publications or mentions within the content of influencers or communicators in the fashion sector, they will gain a better appreciation of your brand.

Those who don't know you yet will be able to do so from a different perspective and source. That is, from positive reviews or mentions of your company by other specialists.

The result? A positive and improved public opinion that strengthens loyalty and allows you to connect with a new market.

Let's get to work! Communicate, connect and sell.