Closing of the year, a flood of sales

The end of the year represents a huge opportunity for your business. Apply these strategies to boost it.

The most festive time of the year has already begun, and before it ends, we want to tell you one absolute truth: shoppers are ready to make their purchases . It is probably the time when, across the board, people want (or need) to buy multiple gifts.

Marketing, combined with the customs of various countries that emphasize closeness with family or friends, have caused sales to skyrocket in this last month.

The holiday season represents an increase in sales for countless industries. Once again, luckily, fashion is included. This understanding brings with it various challenges; each business faces a wave of competition, online and offline advertising impacts, as well as a constant search to generate creative discourses that attract customers.

So before 2025 arrives, we have prepared a series of recommendations that will help you establish better sales strategies in a month as generous as it is jealous: December. Let's get started.

Get in on the trend: the trend is festive

If your brand's personality allows it, let the excitement of Christmas or New Year carry you through your communication strategies. If possible, you can even customize packaging with seasonal decorative elements. Remember, excitement will always spark buying reasons and buyers are more than ready to celebrate.

Arrives: digital or physical

Your advertising messages and your business's general communication should boost your different sales channels. If you have physical points of sale, establish specific strategies to encourage visits and at the same time generate traffic to your website. The purchase intentions of both channels can reinforce each other to reach your potential customers.

Get ready: customer service and attention

In both digital and physical sales, the time invested for the customer to have your fashion product in their hands is a decisive factor in whether they return or not in the near future. In addition to the above, time is not in abundance in December. Therefore, prepare yourself with a trained, agile and - if possible - larger work team to deal with this time of year.

Strong messages and promotions

Your database is a treasure that must be looked after and, above all, fed. How? With specific actions, which offer rewards to loyal customers or incentives for those who are new to your fashion brand's universe. An effective strategy to reach them is eye-catching emails (email marketing): discounts, exclusive promotions, anniversaries, everything has a place here and will allow you to greatly strengthen your sales.