changes in fashion
On World Environment Day we gather aspects that you should know.
It's 2021 and the execution of strategies that help achieve a better world are extremely important.
For this reason, the fashion industry has taken actions that can contribute to caring for the environment and, of course, has presented creatives with more sustainable products.
With regard to World Environment Day, June 5, we have gathered some topics that have this green accent. meet them.
an important pact
In 2019, at the height of the G7 meeting, a total of 32 fashion companies, which in turn represented more than 100 brands, signed the Fashion Pact. What is it? An agreement that contemplates a series of actions that companies must execute in favor of the environment, the conservation of biodiversity, the care of the oceans, as well as the challenges of climate change.
Burberry, Adidas, Prada, Gap, Inditex, among other firms, were on the list that is larger today.
the circular economy
In recent years, the concept of sustainable fashion has gained strength. An example of this topic is the so-called circular economy; it talks about the planet's resources and understands them as finite.
The circular model contemplates aspects such as the elimination of waste, as well as the elimination of contamination, from different processes that include design, the choice of materials, among others.
In the 74th edition of Intermoda, a conference was offered on this subject by Linda Franco. You can see it here.
The sustainable bet
Everyone, on a day-to-day basis, can bet on a new relationship with fashion. For example:
-Make careful purchases. Ask yourself, do I really need this garment? What use will I give it? Or, if you're a fashion marketer, what are my clients really looking for?
Buying in a better way will help our planet.
-Investigation. Currently, the fashion market brings together companies that have taken on the challenge of offering sustainable fashion; without a doubt, an added value that places them above the competition.
-New life. Regarding the love of retro or vintage, there are some projects that offer pieces that can have a second use. Before freeing up space in your wardrobe, we invite you to assess whether that garment can have a new owner.
