Footwear, a step to success
A profitable segment that is reinventing itself to compete at a global level.
More than a basic need, fashion serves as a means of expressing each wearer's personality, a channel for communicating what words cannot express.
Shoes, for example, say countless things about each person. They're perhaps the most complex accessory when it comes to deciding how to put together a look. Why? Well, shoes don't just become a key element; their function also lies in the importance of the design: work, sports, fashion, comfort, and even a medical focus.
Thus the wide universe of footwear.
Current trends
2025 is betting on a multitude of styles, including the always formal Oxford shoe, which can (or cannot) be heeled when converted into a women's shoe. Western-inspired shoes with short and long boots, and even ballet flats that are flat and ankle-hugging with all kinds of laces.
The market in Mexico
According to information published on the official website of the Mexican Government, four states in our country account for more than 90% of the value of footwear production: Guanajuato, Jalisco, the State of Mexico, and Mexico City.
On the other hand, it's true that this market segment also faces enormous challenges. Global competition, especially in the face of Asian markets, has led Mexican shoe manufacturers to find design a competitive advantage.
To strengthen and support the sector, the Mexican government has recently implemented a series of measures, including tariffs and taxes on shoes from certain nations.
Intermoda, the platform for buying and selling shoes
The Capital of Fashion, Intermoda has several pavilions, including one dedicated to footwear. If you're an exhibitor, this is your opportunity to demonstrate that your lines are the product thousands of buyers need to make big business deals.
The space features products dedicated to the entire family, with a wide variety sought after by a very specific buyer profile: decision-makers from boutiques, chain stores, department stores, concept stores, and more.
Interested in exhibiting? Contact us at expositores@intermoda.com.mx or WhatsApp (+52) 3327 8486 63
If you're a specialized buyer, get ready to discover all the retail offerings for women, men, and children. We'll see you from July 15th to 18th at Intermoda.