Learning from the competition?

Analyze others and ourselves to make better decisions in the business world.

Competition will always be healthy. We know that the business world is changing, dynamic and fast-paced, so, beyond being open to change, our suggestion is to bet on adapting to new trends and ways of reaching the customer of interest.

In this dynamic, there are different techniques that, linked to marketing, allow us to obtain information. Why? Well, something very important, to make better decisions, develop strategies and of course, apply them as a boost to the business model that exists within the fashion industry.

One of them is called Benchmarking. This consists mainly of observing other companies or key and important profiles within the sector in which we operate.

This observation must be complemented with an analysis and, of course, evaluation of the processes, services, practices, messages, standards, responses, and more of these competitors. In other words, not just looking, but acting on the information obtained.

For example, if you are about to launch a new collection, product or service, your objective when benchmarking will be to determine which strategies your competitors apply when they have the same intention as you, the launch in question.

With the above, keep in mind that it is not about imitating or copying. On the contrary, it is about identifying the values ​​and virtues of others, to reaffirm from a comparative study what you can improve or differentiate for your own strategy. That is, under no circumstances should you lose your identity; with Benchmarking we suggest you direct your decisions under the motto of improvement and innovation.

Ask yourself, what is my goal, what is the reason for looking at others, what makes them unique, what can they improve and what could you do even better for your own projects.

A meaningful comparison to continue growing and offer differentiating values ​​to consumers. Let's get to work!