Dreamy sideboards

Christmas takes over the world of window dressing.

Going out in December is a real wake-up call. Style lovers will find Christmas references, winter-inspired clothes and celebration motifs in the shop windows.

This is the magic of this season, which, in addition to inviting us to share, is a real opportunity for those who are within the fashion industry.

Beyond clothing, fashion is a creative universe that allows the user to express themselves and also express what they feel for someone else through gifts.

The above, although romantic, is a business catapult that you can strengthen with a good window dressing strategy . And before continuing, let's start by delving into the definition.

What is it? Basically, the technique of arranging and decorating shop windows. In other words, the decoration that will connect the customer or passerby with the interior of the store. And that is where its importance lies.

On the one hand, digital strategies have made both potential buyers looking for a product and casual users come to our website. However, when it comes to a physical point of sale, brands have the opportunity to seduce in a practically sensorial way:

Shop windows are a powerful marketing strategy ; surprising mannequins, lighting, decorative elements, strong written messages, screens, medium and large format prints, fashion campaigns and an endless number of elements that must awaken emotions (or passions).

Of course, visual competition is huge. Stores must “compete” with other types of stimuli that users face every day. Therefore, attracting the buyer’s attention is the objective of window dressing. In other words, the possibility of seducing them into deciding to enter the store.

A magical month

That said, the world of window dressing dresses up in December. Traditionally, it has become the time of year to show off the creative possibilities of brands and their communication and marketing teams.

Cities such as Milan, New York, Paris or London, as well as the exclusive neighbourhoods of other style capitals around the world, become real attractions for casual visitors and fashion lovers alike.

No matter where you live or what your budget is, whether you work for a fashion brand or head one, this month is your chance to strengthen your window dressing strategies: buyers are on the streets, take advantage of it.

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