Retail design para tu negocio
El diseño de espacios comerciales es indispensable. Descubre las razones.
Sin importar el tamaño de tu empresa de moda (desde un emprendimiento con algunos meses de vida o bien, un negocio consolidado con el tiempo), la identidad de marca es algo que no puede pasar desapercibido.
Sí, brindar personalidad a tus productos, empaque, redes sociales y por supuesto, punto de venta es importante para generar un mayor impacto entre tus clientes. Precisamente, hoy hablaremos del diseño del espacio comercial, una estrategia clave para generar experiencia de compra y representar el ADN de tu firma.
Bajo el nombre retail design, dicha estrategia parte de un concepto. Tu inspiración principal es tu propia marca, por ello, considerar aspectos como iluminación, distribución de los productos, colores así como texturas, será parte de los primeros pasos que debes dar para lograr un espacio comercial que termine por convertirse en una verdadera extensión de tu esencia como empresa.
Recomendaciones principales
Más allá de lograr un espacio atractivo para la vista, cuando se pone atención al retail design habrá que entender que el punto de venta en realidad se convertirá en un espacio de comunicación. Sí, el objetivo es vender, pero a través de diferentes acciones, también estarás generando un espacio que comunica qué eres como marca.
Por ello, te invitamos a considerar:
- Evalúa el piso de exhibición. ¿Con qué cuentas?, ¿cuáles son sus características?, ¿qué modificaciones puedes hacer?
- Acércate a las macrotendencias del diseño.
- El trayecto de tu cliente hasta su compra: traza el recorrido que hará en la tienda y piensa cómo puedes atrapar su atención. En otras palabras, dirigirlo hacia tomar decisiones.
- Define la iluminación que aplicarás. Considera que siempre el producto debe ser protagonista.
- Cuida los colores del espacio, que éstos coincidan con tu identidad como marca.
- Apuesta por maniquíes y muebles funcionales. Eso sí, su estética debe generar una atmósfera que represente el ADN de tu empresa. ¡Hay infinidad de opciones!
Estos son sólo algunos puntos a considerar sobre el universo del retail design. Sí, es un rubro emocionante que puede catapultar tu negocio al siguiente nivel.
LO QUE OTROS OPINAN
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